Shopify is the largest and most popular ecommerce platform to sell your products.
With outstanding customer service, impressive UX design, product inventory, and marketing tools for ecommerce, it is no doubt that Shopify is a force to be reckoned with in the world of ecommerce platforms for business owners.
For the above reason, millions of people have opted for Shopify because, why not?
Millions of users on Shopify equals millions of store owners you have to go against, and boy, this is no easy feat. At least not without the right formula.
This article examines the foundation of being a successful ecommerce storeowner by exploring seven super strategies to increase traffic and sales on your Shopify store.
Let’s get straight into it!
Strategy 1: Work With Social Media Influencers
Choosing the right influencer is a fantastic way to increase sales for your ecommerce business. This method is also beneficial as the metrics are easy to track by considering the number of comments, likes, followers, shares, mentions, and overall engagement an influencer gets.
Your audience might lack the motivation to purchase your products through other ads channels on certain days. But an efficient influencer possesses the skills and experience to turn your audience’s mind around.
The majority of the factors that affect buyers’ intent include brand awareness, word of mouth, perceived product quality, customer loyalty, and more. An influencer does a great job when she constructs a positive outlook for a brand that stays in the hearts of his audience.
Anytime the influencer talks about your brand, they subtly encourage the consumers to buy from you, which increases your chances of making sales by a significant margin. In a nutshell, the role of an influencer is to shape them to the needs of its audience.
Strategy 2: Try Out Paid Ads
Considering that almost 6 billion searches are done every day on Google, leaving paid advertisement platforms like Google Ads out of your marketing plans could be a dangerous move for your ecommerce business.
Also, when combined with other digital marketing campaign options like email and social media, paid ads help your ecommerce business get to the right potential customers at the right time. Doing this generates traffic, increases profits, and saves you costs on other forms of marketing.
Strategy 3: Start A Blog For Your Shopify Store
An ecommerce website requires you to invest both time and money into getting more traffic and increasing sales. Blogs are a (cost) effective way to go about this.
By including a blog on your ecommerce website, you sharply drive up the number of content on your website. Search engines index websites with significant amounts of helpful content, making it easier for prospective customers to find your ecommerce store quickly and organically.
To further help your search engine optimization efforts, ensure that your blog contains sufficient trending keywords about your product or niche. By sharing your blog via social media forming more backlinks to your ecommerce site, you make it more trustworthy to the search engines and increase your visibility.
You can greatly benefit from professional help setting the right SEO goals and writing compelling copy for an effective content marketing campaign.
Strategy 4: Leverage Email Automation
A study by Adestra revealed that 53% of online marketers use email marketing automation to enable closer interactions with their customers and generate more sales.
Essentially, the ability to send specific emails to target customers at the right time, based on their actions and behaviors, is what makes email automation a gem for many ecommerce businesses. As a result, ecommerce marketers can build a nurturing and consistent relationship with their customers, both active and potential.
With this information, leveraging email automation is almost a no-brainer if you’re looking to increase sales in your ecommerce business.
Strategy 5: Run Flash Sales
Flash sales are a promotion strategy used to change (usually lower) the prices of some products or the entire online store for only a short time. This can be from a few hours to three days.
Although flash sales work well for sellers and are extremely attractive for shoppers, they are not controversial. Some countries, such as India, have even tried to curtail the implementation of this type of strategy legally.
On many ecommerce stores, it’s a common tradition to launch flash sales at times of the year like Black Friday or Cyber Monday. Many businesses dedicate themselves exclusively to running this type of offers daily, with access to these flash sales available only to users who have signed up. It’s a similar tactic to the deals sometimes presented by Amazon.
Flash sales increase your sales by placing a time limit on an exciting offer and prompting your visitors or customers to take advantage of the opportunity as quickly as possible.
Strategy 6: Sell Some Products In Bundles
The bundling strategy involves selling a group of similar products in one package, e.g., 3 in 1 shirt, a box of deodorants, lotions, shampoo, etc.
Bundling helps you get more sales revenue by increasing the average order value, a significant metric for the success and growth of your company. Bundling strategies boost total revenue by increasing the amount spent on each transaction since multiple items will still cost more than a single product (even when promotional price points are in effect).
Product bundling can save you a great deal of money on marketing and distribution since a critical component of any bundling strategy is receiving a higher initial return on the cost of acquiring a customer.
When a more significant purchase is made on one visit to your site, it removes the pressure to draw customers back to whatever individual items remain in their cart.
Strategy 7: Do Giveaways
Giveaways are a fantastic way to convert your business leads into valuable customers. And because they just tried your product for free (assuming the giveaway prize was your product), they will most likely return to purchase more if your product satisfies them.
Remember, if the product is relevant to them, then chances are they were looking for it in the first place, and giving it to them for free just made you move forward ahead of your competitors.
Time To Increase Your Shopify Sales
With the help of our seasoned professionals at Top Content Marketing Agency, your business can increase sales through premium content and email marketing that highlight the competitive advantage of your product or service.
Schedule a strategy session with a growth expert to increase sales and conversions on your Shopify stores.