Dos & Dont’s for building email Lists


Email marketing list building doesn’t have to be hard!

As a successful entrepreneur, you want more people on your email lists because more people means more reach, and that will bring the most returns on your email marketing efforts.

If you have an online business, you have to work smart, to maximize all the internet marketing strategies at your disposal, knowing that you are exposing your business to a broad online market. Everyone is a potential client!

One of the best marketing tools that you can use in your online business is building an opt-in list. It is the smartest and most effective strategy for attracting potential customers to your site.
For favorable and profitable outcomes, you have to invest time, money, and effort. Using an opt-in list is a proven, less-expensive way of increasing revenue and creating customer loyalty.

What is an opt-in list and why do you need one –

An opt-in list is the safest and best investment of time and resources for your business.
It is a list or database of names and email ads of people who have made a purchase through your website or visited your website. The list will allow you to send updates, emails, newsletters, or promotions to those who have subscribed.

It is creating an option for people to join your mailing list online.

Growing your list should be one of your priorities. The larger your list, the more people you reach, which means growth in a successful and profitable direction.

You need an opt-in list to attract potential clients because potential clients increase the possibility of sales and profit. You do not want people to visit your website without taking the desired action. Regardless of their level of interest in your services, you will lose potential clients without a specific and targeted opt-in email list.

It is important to note that once you have made a good internet marketing strategy that has gotten you, potential clients, the best follow-up strategy is to have a database of their email addresses and contact details.

An opt-in list will allow you to learn more about your subscribers and their interests. This information will help you customize emails that will boost their engagement and catch their attention.

Having an opt-in list option will save you money, time, and effort because you already have a particular market to send information and updates about your business. It gives you a higher response rate that will produce a steady profit, and you have to ensure you maintain it.

Here are a few pointers in building your opt-in list:

On your website, always have a subscribe link or subscribe box on all the pages. Make sure that it is strategically positioned and easy to locate by the visitors. The upper right-hand corner of the page would be a good position.

Promote your website and to get subscribers and gain more exposure.

Make it enticing! Come up with exciting rewards for users like contests or give away freebies and goodies that will require visitors to give out their email address to be able to join.

Everyone loves free and useful content. Give out relevant information, well-written articles, and updates to your clients with your links in it.

Free learning? We all love that even more! Offer free courses to your visitors; this will help you maintain a good relationship with your subscribers and potential subscribers.

Expand your reach and list by including the link to your websites in the messages you send out.

Leverage on new networks and build relationships with people outside your current network. It’s another way to gain new subscribers and clients.

Now that you know what do, here is one of the most important things that you should never do when building your opt-in list:
Do not spam your subscribers. For your reputation and business, get their permission first before you bombard them with unwanted emails.

Do not join the bandwagon of those who buy lists to gain thousands of email addresses. It only increases the chances of your emails being reported and labeled as spams.

Pop-ups? Don’t do that. Avoid them like a plaque, they annoy website visitors, and you do not want to be blocked by pop up blockers. It would have been for nothing, just wasted time, money, and efforts.

Do not become an oversharer and flood your subscribers with an information overload.

There are numerous benefits to having many regular subscribers. With them, your business stays afloat, and you will enjoy the profits that will come in.
It does not end here.

Once you have built up a substantial opt-in list, it is paramount that you maintain it with utmost diligence. Keep your subscribers engaged by sending them updates, offering exclusive offers, and helpful tips that they will always require and, in turn, share with other people.
Include freebies too.

Want to be successful, follow this and take the lead!