Preparing For Black Friday: Why You Need An Email Marketing Readiness Audit

preparing for black friday


As an eCommerce store owner, you’re probably familiar with how proper preparation sends you lightyears ahead of the competition and gives you free rein over the competitive terrain of the eCommerce world. 

Unfortunately, today, numerous eCommerce executives still do not embrace and exploit the power of proper preparation when planning for big sales like Black Friday and Cyber Monday. They leave most of their strategy to chance and wonder why their conversion rates are in the trenches.

“Success is where preparation and opportunity meet.” – Bobby Unser.

Preparing for Black Friday

Virtually every eCommerce store globally is getting prepared, in one way or another, to capitalize on the annual biggest sales event on the internet–Black Friday. Since everyone is doing something to prepare themselves, the question now is: what are the top eCommerce stores doing to prepare for Black Friday?

Many eCommerce stores quickly send out tons of emails, ads, and newsletters to their customer base. All in an attempt to ensure that customers shop with them come Black Friday. This has always been the case since Black Friday became a thing online. Many small to medium-scale eCommerce stores have sent tons of emails and ads, making little to no difference in skyrocketing conversion rates.

The truth behind this seemingly mysterious “misfortune” is that many small and medium-scale businesses neglect a critical step in preparing for Black Friday.

And this crucial step is a marketing audit, specifically an email marketing audit for Black Friday. 

The top eCommerce stores take this seriously, and that’s why they are at the top.

Why You Need A Black Friday Email Marketing Readiness Audit

Simply put, an email marketing audit is a process of dissecting individual factors that impact the success of an email marketing strategy.

Typically, most marketers wait until there’s a problem to begin an audit. However, it’s standard practice to audit your email program at least once a year. It’s best to do this whether or not everything seems to be going smoothly. 

Doing so can aid you in increasing your successes, limiting losses, and boosting the relationship you have with your customers and email subscribers.

And what a great time to do it, with the biggest sale of the year only days away.

Check out these stats about email marketing:

  • In 2017, global e-mail users were about 3.7 billion users. This figure will possibly leap to 4.1 billion users in 2021 (see study here).
  • The email has an average ROI of 122%. That’s 4x higher than other marketing options, including social media, direct mail, and paid search (as per EMarketer).
  • 89% of marketers say email is their primary channel for lead generation (source study).

These studies and more are why an email marketing audit is a no-brainer for success on Black Friday. 

“So, how do I go about my email marketing audit?”

Free Black Friday Email Marketing Readiness Audit 

Black Friday Readiness Quiz

Because we know how hectic the weeks and days before Black Friday can be for the typical eCommerce store owner, we have saved you the stress of going through a complex email marketing auditing process.

We have simplified the process making it possible for you to carry out an intensive email marketing audit in under 5 minutes to measure the readiness of your email marketing for Black Friday. 

Participate in our free Black Friday Email Marketing Readiness Audit today to get ahead of the competition. 

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